Acta Universitatis Danubius. Communicatio, Vol 5, No 1 (2011)

Specific Approaches in Cross Cultural Management Research in Geert Hofstede’s Studies

Ionel Sergiu Pirju


The emergence of Cross Cultural Management is a natural consequence of the realities brought about by globalization, technological explosion and competition between the growing number of international corporations, plus the free movement of persons, goods and capital. The aim of this article is to present that the observations and studies of Geert Hofstede offer both cross cultural management specialists and those interested in this phenomenon, a very valuable image regarding the dynamics of cross cultural relations.


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