Acta Universitatis Danubius. Communicatio, Vol 10, No 2 (2016)

The Public Relations Specialist and his Role in the Management of a Private Company in Galati

Daniela Popa, Ionica Pletea


This paper shows the way in which the specialist in public relations conducts its activity within the private companies of Galati, identifying its role in organizational management. From the theoretical point of view, the paper focuses on definitions of public relations and analyses the role and functions of public relations in an institution and the management of a company. The case study is based on a qualitative analysis. The data collection was conducted through in-depth interview method applied based on a structured guide.


Full Text: PDF



  • There are currently no refbacks.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.