Acta Universitatis Danubius. Communicatio, Vol 12, No 1 (2018)

Strategic Organizational Communication Archetypes - Vodafone Romania Case Study

Roxana Şeitan

Abstract


The purpose of this study is to examine the archetypal models encountered in the organizational communication performed by Vodafone Romania. Following the revised literature which included studies completed by Jacobi (2012), Băiceanu (2014), Jacobi (2015), Hristu (2015), we were able to identify in Vodafone Romania strategic organizational communication different archetypal models such as child archetype, women-mother and women-loved archetypes, old wise archetype. The research of archetypes met, run into the communication executed by certain companies provides valued information to the academics and organizations. The present study allowed us to observe what archetypal models are relevant, significant in the strategic organizational communication accomplished by a considerable private company from Romania.


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