Adefulu, Adesoga Dada, University of South Africa, South Africa

• Vol 11, No 3 (2015) - Business Administration and Business Economics
  Re-Examination of Advertising Effectiveness in Selected Soft Drink Companies in Lagos State, Nigeria: A Descriptive Analysis
  Abstract  PDF  HTML
• Vol 11, No 6 (2015) - Business Administration and Business Economics
  Promotional Strategy Impacts on Organisational Market Share and Profitability
  Abstract  PDF  HTML