Acta Universitatis Danubius. Œconomica, Vol 7, No 4 (2011)

Abstract

The activity of economic organizations and not only, is based on the contribution of  large and diverse socio-professional groups (such as employees, consumers, providers, local communities – stakeholders in one word) whose interests must be respected. When a company initiates successful social responsibility programs at local, regional or national level, these particular programs contribute to its financial success allowing it also the "luxury" of getting involved in "generous" initiatives. In addition to these economic arguments, one must consider the moral arguments in favour of the companies’ social responsibility. Competitiveness in this field is real, thus making the companies’ visibility to depend on it. Consequently, underestimating their impact can lead to the  loss of customers, narrowing of economic activity and difficulties in attracting new customers. The consequences for business are: decrease of the  profit, reduced development perspectives, a significant abatement, etc.