Acta Universitatis Danubius. Œconomica, Vol 10, No 2 (2014)

Abstract

This article aims at emphasizing the level of institutional ethics for the needs of an organization, which is the consumers’ protection. By the means of this marketing research which has as a starting point the Fishbein- Rosenberg model, we wish to point out the importance of the main attributes specified by the Law of the Public Servant, whether these can be the basis of the relationship between consumers and economic operators. The institution of consumers’ protection acts as an arbitrer in this case and we wish to find out whether these attributes follow the requirements of the relationship between consumer and the institution which protects them.