Acta Universitatis Danubius. Œconomica, Vol 3, No 1 (2007)

The Role of Creativity in Romanian Companies

Carmen Marin


Creativity is a concept that we encounter every day. We do hear about creative people, admire original art objects or read original books. However, in spite of our capacity to admit, there is a high level of confusion pertaining to the meaning of creativity. The rapid growth of competition in business and industry is often used as a motivation of the desire to better understand the creative process. Thus, many organizations are forced to improve their old system and products. Managers in Romania must also find new methods and better problem solving ways. An even greater number of problems have little or no precedent, hence the conclusion that there are less tested methods of approach, in this way some positive results being anticipated. Therefore, having a creative ability is an essential skill of each leader. In other words, the creative leaders look for new problems and are successful especially in approaching new challenges.    


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