Acta Universitatis Danubius. Œconomica, Vol 14, No 7 (2018)

The Impact Of Competition On The Increasing Of The Competitiveness

Rodica Pripoaie

Abstract


Generally speaking, this work presents the relation between competition and competitiveness, as the firms
compete with one another in order to obtain a greater cut of the market share. At the firm level, competitiveness
refers to its ability to adapt as quickly as possible to market requirements and to innovate so as to satisfy
consumers. Studying consumer needs is an essential condition for delivering quality products and services, so
that quality strategy determines the progress of a company in the area of competitiveness. At a national level,
competitiveness can be seen as a way to increase the population’s standard of living by using limited resources
in the best way possible. Competitiveness is influenced in any country not only by fiscal policy, but also by
monetary and foreign exchange policy.

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