Acta Universitatis Danubius. Œconomica, Vol 7, No 2 (2011)

Abstract

Development of tourism as part of the service activity contributes to the development of
national economy and hence to the development of European tourism. If tourist industry can cover a
significant share of GDP, can cover and reduce unemployment by providing jobs in this field.
Economic and financial crisis influences tourism and consumer behavior of tourism services. The
dynamics of Romanian tourism in European tourism in the global crisis - facts and perspectives
provide a comparative image of tourism in Romania among other European countries, giving an
overview of the indicators analyzed in the perspective of marketing research. Tourism activity should
be followed not only in terms of existing realities, but also in terms of real opportunities that can
provide an insight into the field. To know our direction we need to know our coordinates and our
potentials. Policies and strategies applied may also determine the future development of tourism.