Acta Universitatis Danubius. Œconomica, Vol 7, No 4 (2011)

Identifying motivational factors within a multinational company

Daniela Bradutanu


The aim of the study is  to identify the main motivational factors within a multinational company. The first objective is to identify  work  functions,  formulated on Abraham Maslow’s pyramid, following the identification of the key characteristics that motivate an employee  at the work place and last, but not least, the type of motivation that employees focus, intrinsic or  extrinsic. The research method targeted a questionnaire based survey, including various company employees and an interview with the manager.  The results confirmed that in Romania, employees put great emphasis  on extrinsic motivation, a certain income and job security being primary.  These results  have  implications for managers that in order to effectively  motivate staff, first, must know their needs and  expectations. To identify the main needs and motivational factors we had as a starting point  Maslow's pyramid.


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