Journal of Danubian Studies and Research, Vol 7, No 2 (2017)

Mass Media and Promoting the Image of Public Administration Authorities

Petronela-Adelina Renea


The relation between the public administration authorities and the mass-media is formed by a “traffic” of information “flowing” in two ways, being the bridge between the respective organization and the press, radio or television, respectively. This process works well if there is trust on both sides (the public institution and the mass-media) in the partner they are working with.


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