Acta Universitatis Danubius. Administratio, Vol 4, No 1 (2012)

Abstract

Romanian police, as a public institution, offers the community services referring to the protection of fundamental rights and liberties of the person, of private and public property, prevention and finding the crimes, respect for public peace and order, lawfully established. The functioning of the institution and ensuring these services involve certain costs, supported by the citizens who contribute to the budget by paying taxes. Integrating marketing in the activities of the institution represents an objective necessity, meant to ensure an optimum promotion of the services offered by the Police. Marketing of public services concentrate on reputation – the result of what you do, you say and the others say about you. The practice of public relations puts the stress on the reputation, in order to get understanding and support, as well as to influence the opinions and the behavior of the beneficiaries of the respective services.