Acta Universitatis Danubius. Administratio, Vol 5, No 1 (2013)

Strategic Research of the Maritime Market

Florin Sorescu, Romeo Bosneagu, Carmen Elena Coca


At the beginning of the 21st century, the research and the knowledge of the maritime market prove to be as important as the other elements of the Marketing from the maritime domain. The research of the maritime market can be considered as the first step in tackling the research problems in the Marketing from this domain, which cannot be avoided or ignored. This thing is necessary due to the permanent increase of the competition on the maritime market, to the permanent entrance of new ships and shipping companies, to the development of new transport routes.


Full Text: 39-48


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