Styles of Communication, Vol 2, No 1 (2010)

Abstract

This work attempts to present the selected aspects of investigation whose main goal is the analysis of different ways of implementing values into a text, which in turn, are to gain political support and to gather interest from the public. Some concepts have been touched upon to account for various forms of verbal realizations from the discourse perspective (Chruszczewski 2002; Van Dijk 1997a; Puzynina 1991; Tyszka 1993; Kłoskowska 1980; Graber 1993; Grabias 2001).

In addition to the above, this paper highlights basic American values, which are essential components of the American society. It is to be observed that the aforementioned values are commonly used by politicians delivering public speeches to unite the nation, which in case of American society, is characterized by multiplicity of ethical groups. The analysis tries to shed a little light on the choice of linguistic means included in President George W. Bush’s speeches to the nation able to unite Americans and make them work towards the common goal, namely the struggle against global terror.