Acta Universitatis Danubius. Œconomica, Vol 10, No 1 (2014)

From Economic Behaviour to Behavioural Economics

Diacon Paula-Elena


Abstract: Mainstream economics postulates the existence of an economic man endowed with a rational and self-interested behaviour. The purpose of this article is to analyze the relevance of this attributes, since the economic behaviour is both a form of human action and the object of the study of economics. Moreover, we go further and examine the role of behavioural economics and the way in which it relates to the traditional model.


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