Acta Universitatis Danubius. Œconomica, Vol 14, No 5 (2018)

Abstract

In this article we analyse the effect of factors industrial and internal to the firm’s performance. Industrial and internal factors are the important issue in today's business environment, which changes constantly. If the enterprise wants to survive, grow and increase profits it must change its strategies continuously. The need for change comes from two main premises: industrial environment and internal environment. From the industrial environment treated competitive forces as (rivalry among competitors, the power of buyers, power of suppliers, the threat of new products, the threat of new entrants), forces that are uncontrollable by the enterprise. Meanwhile, the internal environment is established in the organization, destined to fulfill any requests from external environment. The aim of this paper is to show the linking of industry factors and internal factors on the performance of firms in Kosovo. The methodology used in the paper is a combination of qualitative and quantitative data. Results of the research are processed data of 97 firms that implement their activity in Kosovo, the data are collected in two different period times 2015 and 2017, and were processed with the help of SPSS v 23. The results show that internal business factors have a larger positive impact on firm’s performance than industry factors.