Acta Universitatis Danubius. Œconomica, Vol 6, No 3 (2010)

Abstract

Communication entails the transfer of ideas, thoughts or feelings by the sender to receiver via verbal or nonverbal means. This transfer gains special significance in business especially in the service sector, since the service providers work with humans and what distinguishes humans from any other species is their ability to communicate with others. Communication affects a wide variety of business issues including productivity and job satisfaction via improving the conveyance of information in every level of the organization. Thus, in order to establish effective communication, the managers in an organization has to channel the receiver what they mean to communicate in a simple, direct and precise manner whether it be on the oral or written modality. To achieve this end, they should also take into consideration the gender and cultural variations in terms of communication.