Acta Universitatis Danubius. Communicatio, Vol 7, No 1 (2013)

Facebook Pages and the Effects of Reputation Management

Nicoleta Ciacu, Tănase Tasente, Mihaela Sandu

Abstract


This paper aims to identify the categories which own the largest number of Facebook pages as well as the Romanian Facebook pages which have the largest number of fans. Another aim of this study is to analyse the categories generating the largest number of fans on their official Facebook pages, the increase of the number of fans in the last month and the Facebook pages generating the biggest feedback among their fans. The data was collected by using Social Media analysis sites, such as www.socialbakers.com and www.facebrands.ro. The study sample comprises 20 Facebook pages with the largest number of fans.


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