Acta Universitatis Danubius. Œconomica, Vol 10, No 3 (2014)

Entrepreneurial Call for Strategic Agility in Fast-Paced Business Environment

Arslan Ayub, Farah Arzu, Hanan Iftekhar, Sabiha Hafeez


The 21st century came with blending of threats and opportunities of deep-routed obstructions of fast-paced business environment. Research on strategic management has consequently increased and grabbed the attention of both academicians and strategic policy makers. The current study is therefore directed to analyze the multifaceted influence of entrepreneurial orientation on strategic agility and organizational performance. The study uses exploratory approach; primary data is collected from 323 professionals working in private sectors in twin cities of Islamabad and Rawalpindi, Pakistan. The study found significantly positive relationship between entrepreneurial orientation and strategic agility, entrepreneurial orientation and organizational performance, and strategic agility and organizational performance. The study discusses important implications regarding entrepreneurs' deployment of entrepreneurial orientation and strategic agility for enhancing organizational performance.


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