Acta Universitatis Danubius. Œconomica, Vol 10, No 3 (2014)

Sustainable Strategies for Destination Management

Ruhet Genc


Sustainability becomes a primary concern for international destinations. The aim of this research is to analyse the development of a destination and its sustainability in terms of economic sustainability. For the purpose of this research, initially the knowledge and research on sustainability in the context of tourism with a focus on economical dimension is discussed. Further, the importance of sustainability for destinations is explained. This is followed by a discussion on Turkey in terms of economic sustainability. As such a SWOT analysis is conducted for Turkey. Therefore, it is intended to draw a roadmap for tourism planners operating in this country for a better understanding of the concept of sustainability for their success. Finally, recommendations are drawn on the wellbeing and sustainability of the destinations in the conclusion.


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