Journal of Danubian Studies and Research, Vol 4, No 2 (2014)

Abstract

The goal of this paper is to compare the notions of personal well-being and individual success in Bulgaria and Hungary. Such comparison has not been studied yet in social and cultural sciences. The analysis is based on the results from the 3^rd, 4^th and 5^th Round of the European Social Survey, the 2011’s Eurobarometer Qualitative Survey on attitudes to well-being and a small survey on the notions of individual success conducted by the author of this paper in Bulgaria and Hungary in January 2012. Results of this paper shed light on the most important motivating force of one’s existence and could be used as guidance for creating problem-solving practices in business and entrepreneurship, based on cultural values.