Acta Universitatis Danubius. Communicatio, Vol 7, No 1 (2013)

New discursive strategies within Political Communication. Case study: Parliamentary Parties in Romania

Cristina Ariton-Gelan, Tănase Tasențe, Nicoleta Ciacu


The development of new technologies, implicitely that of Internet contributed to the reconfiguration of the political communication field. In this respect, politicians report themselves to an electorate that is more detached from institutionalized politics and political ideologies, electorate that has the possibility to participate to debating alternative forms of the political, through some social movements and through online forums. Generally, new media created the possibility that journalists and media production agencies imagine more dynamic media formats from the point of view of interaction with citizens and visual strategies. Within the new  context coming from the relation between politician, media and electorate, the Internet, through its functions, generates a special kind of „political communication management”.


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