Acta Universitatis Danubius. Communicatio, Vol 7, No 2 (2013)

Abstract

In the current context of economic development, human resources are a cornerstone of competition, both nationally and internationally. In the global competition of computerized economy, quality and inventiveness of the human resources are the main factors underlying the essential disparities between states. Starting from Alfred Marshall's statement “the most valuable of all capital is that invested in human beings”, the quality of human resources in general and education in particular as the key determinant of economic growth overall. Skilled in the art appreciate that there is a very close relationship between technological progress and investment in education with implications for all areas of life: economic, social, political, cultural. Although the widest spread idea about quality is that it is expensive ultimately, research has shown otherwise. Quality educational services are a desirable social objective and its contribution to improving the efficiency of the economy is crucial. Regarded as a model of corporate culture, total quality management: aims to customer oriented all its activities and processes and to optimize them so that to bring long-term benefits. Educational services customers are both individuals who receive education and their family and society as a whole.