Acta Universitatis Danubius. Communicatio, Vol 3, No 1 (2009)

Abstract

This paper deals with two perspectives on social constructionism, namely the cognitive and the semio-pragmatic approaches. Starting from different theoretical background (Searle, 2000; Peirce, 1990; Lakoff, 1987; Fauconnier, Turner, 2002), we consider that language is a very important aspect that should be considered within social constructionisn. Institutional facts have a performative aspect and they establigh power relations within the process of shaping organizational realities. Subjectivity, that social constructivism is accused of, cannot be contested as long as human beings mould the systemic patterns according to the contexts they interact with.