Acta Universitatis Danubius. Communicatio, Vol 13, No 1 (2019)

Relevance of Trio-Grammatical Sequences of Halliday’ System Network in Advertising Text’s Interactional Exchange(s)

Taofeek Olaiwola Dalamu


The study demonstrated the resourcefulness of Halliday’s system network for defining a semantic field of text. The application of the terminological strands of from below, from around, and from above to an advertisement of Central Bank of Nigeria permitted the computation of the grammatical communicative facilities. Structurally, the study revealed imperatives and declaratives, accommodated prominently in Adjunct, Predicator, and Complement as functional elements, exhibited in nominal groups. The semantic derivatives relied on giving information and demanding goods-&-services to persuade readers. Importantly, observations reveal modulated instruments of can and will, and modal adjuncts of now and simply, authenticating user-friendly method, urgency, and the merits of the Bank Verification Number (BVN) registration. The interaction further demonstrated the easy steps of the registration exercise with material processes such as walk, fill, submit, and collect. Given these illuminations, employment of Halliday’s system network is a fascinating facility for generating meaning potential in interactional spaces. Such application might further enlighten citizens to their statutory responsibilities.


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