Acta Universitatis Danubius. Communicatio, Vol 13, No 1 (2019)

Role of Social Media in Civic-State Engagement and Political Apathy in New Public Sphere: A Survey of Faculty/Research-Scholars from Gomal & Qurtuba Universities DIK KP Pakistan

Muhammad Zubair Khan, Qudrat Ullah Khan, Allah Nawaz


Social media [SM] has become a political platform in new public sphere for the politicians, governments and citizens. It is rapidly becoming a popular tool for political and social activism. It has become a smart instrument of protests and communication. Digital revolution is igniting political and social revolutions through social media using leading edge communication and data sharing gadgets. Social media has been found supporting civic-state engagement [CSE] and helpful in reducing political apathy [PA] particularly in the developing states like Pakistan. The events of last decade in the ‘Middle East have verified the powers of SM in political activism and breaking the ice of PA. This study explores the same theory of relationships among the academicians of higher education in Khyber Pakhtunkhwa, Pakistan. The results confirm the hypotheses by giving significant statistics regarding both positive and negative relations of SM with CSE and PA respectively.


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