Acta Universitatis Danubius. Communicatio, Vol 14, No 1 (2020)

Diffusion of Innovation: The Perception and Attitude of Journalists in South-South Nigeria on e-Governance

Patrick Ene Okon, Chukwudi Ndukwe Cosmos, Chidinma Joan Nwekwe, Uzoma Chukwuemeka Okugo


The major focus of this study was to assess the perception and attitude of practising journalists toward e-governance in South-South Nigeria, with Cross River and Akwa Ibom States as the case studies. The theoretical framework hinged on the diffusion of innovation theory. Descriptive survey method was used. Out of a population of 702 practising journalists in the two states, 140 of them formed the study’s sample. Questionnaire was the instrumentation. Findings showed that majority of the respondents had a poor attitude towards e-governance as they did not access government information, participate in e-governance process and report/cover e-governance even though they had a positive perception of the innovation and its operations. It was, therefore, recommended that journalists should periodically upgrade their knowledge of this innovation in governance as well as participate actively in publicising it to the populace.


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