Acta Universitatis Danubius. Communicatio, Vol 4, No 1 (2010)

Abstract

This article presents the manner of communication for social changes which allow a better understanding of the strategies of communication. Also it points out the actions and the processes of transforming politics for the development of the community. The purpose of the work is to define and describe the principles of this approach, its aims, reasons and also of its concerns, and to clear out its
ambiguities. The Communication for the Social Change is based on a process, or a public or private debate. The people involved in this process define their being, their positions towards life, their wishes and what they need or do not need in their purpose to get involved in the community in order
to achieve social and lifestyle improvement.