Styles of Communication, Vol 1, No 1 (2009)

Abstract

Humanity has always encapsulated the paradigm of communication within its existence. Thus, interaction has always placed man on a twofold interweaving nature: a partial or even a total exposure through an icon textual signifier and a sort of mystery through a discursive signified. Our paper is a “journey” through the world of icon textual interferences, which guides our steps to one main destination, that of mapping the relationship between the signifier and the signified within non-artistic communication. Having as theoretical background M.A.K. Halliday’s theory on functional grammar (1994) and the social semiotic perspective on colours (Kress, van Leeuwen [1996] 2006), we will analyze the elements that the identity relationship envisages within the logo of the 2008 European Year of Intercultural Dialogue and within the Romanian national campaign PUZZLE.