EuroEconomica, Vol 31, No 1 (2012)

Abstract

This paper analyses the causes and consequences of the informality in the sun-and-beach segment in Albania, with focus to Durres coast. The analysis indicates that the main causes regard the chaotic political, social, economic and legal situation created after the fall of communism in Albania in 1990. The negative consequences include environmental and economic damage, negative image of the destination, unfair competition and conflicts about the land ownership. The paper suggests that informal tourism should be replaced by sustainable tourism because the latter may yield higher profits and Albania may become an important tourism destination in the region.