EuroEconomica, Vol 35, No 2 (2016)
Recommendation and Reputation in eCommerce
Abstract
It was introduced in the construction of theoretical models from social sciences computational simulation. Unlike other methods, with the help of simulation it is possible to formalize complex theories about processes, to form experiments and observe the appearance of some. Almost all of the scientific research in this sphere are representations of social phenomena at a certain level. In the economic area representation is much more formal and often expressed in statistic terms and mathematical equations. They manage to give consistency and generality much easier than verbal representation.
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