EuroEconomica, Vol 37, No 2 (2018)

Abstract

This paper unravels emerging perspectives on the concept of greening in selected hotels in the Kumasi metropolis in Ghana. The study employed mixed-methodology by purposively selected ten highly rated hotels in the Kumasi metropolis in the Ashanti region of Ghana. Eight interviews were conducted with managers of these hotels; 40 semi-structured questionnaires were administered to employees and 50 semi-structured questionnaires were administered to customers. Descriptive statistics was employed with the aid of the tools in SPSS version 21 to analyse the quantitative data collected, and the qualitative data were analysed thematically. The study revealed that all the participating hotels engaged in some form of basic level of greening, eco-certification programs were however, unavailable. The study illuminates the barriers and opportunities associated with greening in the hospitality industry in Ghana.