EuroEconomica, Vol 25, No 2 (2010)

How much do market researches count? Assessments regarding the life quality and the pauperism among the employed workforce

Luminiţa-Maria CRĂCIUN


Pauperism eradication and economic and social development are essential to achieve sustainable development. The increased access to productive resources and operative public institutions are the most important instruments of the fight against pauperism. Private and public investments in education, health and social programs are indispensable instruments meant to provide necessary means for the poor people to integrate in the market economy and to contribute to the economic development for the benefit of all. The Universal Declaration of Human Rights stipulates: „Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services." But they are still virtual rights. The pauperism apparition, grounds and eradication are essential questions for which we should look for and fins answers, to develop and apply efficient and appropriate strategies for economic and social development of each country. The gathering of all useful information is needed in order to understand the cultural, social, economic, political and institutional realities, determining opportunities and obstacles for poor to escape from the "pauperism entrapment". "Polling is complex, fascinating and important. Pollsters give themselves the task of figuring out what millions of people are thinking about a given topic and report the results in a matter of days or even hours... Polling uses small samples to represent the views of very large numbers of people, and it is difficult for many people to believe that this process provides a true understanding of what everyone in the larger society thinks....I'm convinced that once people go behind the scenes and learn how polling really works, they will be much more likely to appreciate the valuable role polling can play in a democratic society" (Frank Newport)


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