Acta Universitatis Danubius. Relationes Internationales, Vol 1, No 1 (2008)

Abstract

The intercultural management appears on the track of the economic history in the second half of the twentieth century, David Granick being the one who published the first pioneering work of this discipline. His books deal with the management of enterprises in the Soviet Union after World War II. The beginning of this discipline is a natural consequence of the realities resulting from globalization, technological explosion competition between the growing numbers of international
corporations to which is added free movement of persons, goods and capital. At the first level, the empirical one, this article will attempt a presentation of the current theoretical framework and of the multicultural realities that occurred in recent decades, when it was put more emphasis on the need to identify the cultural specificities. It aims to show how the cultural specificity leaves his mark on the industrial organizations, of economic relations in a globalized business.