Acta Universitatis Danubius. Relationes Internationales, Vol 6, No 1 (2013)

Abstract

The purpose of the article is to present the multicultural and the multinationality of the Anglo-Saxon society, the cultural synergy and the commercial analysis that the countries from this cluster have with Romania. It also aims at highlighting the need for understanding the cultural differences specific to other inhabitants of the planet, as our activity is conducted in a global market, where the intercultural skills and knowledge are the basis of the innovative skills of international business. The reference model is the inductive consensual principle (Locke), as the research is based on the opinions of the specialists in the field, and the information is established after its correlation with the international statistical databases.