The Journal of Accounting and Management, Vol 2, No 3 (2012)

Approaches in complex evaluation of the marketing activities results

Mihaela GROSMAN

Abstract


Development of marketing at the present stage is characterized by amplification of influence ofmarket factors on activity of the company. Interest to a rating of results of marketing activity raises in allbranches due to expansion of scales of marketing activity, development of technologies, expansion ofopportunities of a data access, innovations in the field of marketing and to researches.

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