The Journal of Accounting and Management, Vol 5, No 3 (2015)

Abstract

In the future, a very strong competition will be among companies which operate in the food industry in order to attract consumers by promoting sustainable actions - food safety. This article provides a short overview in the field of sustainable reporting, highlighting why the food company is responsible for consumer protection. Based on data gathered from literature and stakeholder theory, this paper presents the corporate practice on consumer protection. The consumer becomes an agent of welfare, a cornerstone of any building policies and product strategies. He is the key of any sustainable approach developed at the food companies’ level.