The Journal of Accounting and Management, Vol 6, No 1 (2016)

Marketing of Tourist Destinations: The Case of Vlora Area

Shkëlqim Sinanaj, Fatmir Memaj

Abstract


According to the specific nature of tourism products and services, the marketing of destinations includes many features which are not shown in the company marketing in another industry. In contrast to physical products, a service product cannot be tested before it is purchased due to non-transparency. The customers must decide based on the information that they has and it carries a risk for. The decision making process is influenced by images.

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