Acta Universitatis Danubius. Œconomica, Vol 13, No 5 (2017)

Abstract

ABSTRACT

The current upsurge of unemployment in Nigeria can be downplayed by entrepreneurship, an economic driver which reflects negatively on the adopted mono-economy of Nigeria with her dependence on oil rather than attaining a multi-diversification in all sectors. The informal entrepreneurship has proved its stance positively in kerbing the unemployment issues in all sector and yet there seems to be an aggressive action taken towards its sustainability by the government and in this study, Nigeria. The study focuses on the need to understand the level of social drive in relationship to the performance attained by the informal entrepreneurs. In this regards, the propelling force to why the informal entrepreneur with governmental regulation have a positive performance and this was conducted in Computer Village, Ikeja, Lagos. The explorative and causal research was adopted for the study. Survey research was considered appropriate for the study. 250 copies of the questionnaire were distributed and 205 were returned depicting 82%. The analysis was done using the SPSS package and the hypothesis tested suggested that there is a significant relationship between social motivators and business competitiveness in the informal electronic market at 5 percent significant level, thereby accepting the alternate hypothesis. This study recommends that the place of family support has been noted to highly affect the motivation of the business and to this end, the basic support gotten from the government should be redesigned (i.e. schools, health), such that the remaining income will be used for expansion or transition while performance is primed.