Acta Universitatis Danubius. Œconomica, Vol 16, No 2 (2020)

Abstract

Education has a key role in the development of a country, in the improvement of its economic welfare as well as the living standard of its citizens. The Republic of Macedonia is a developing country which constantly invests in its educational institutions as well as increasing their number in order to improve the quality of life of its citizens. In recent years the Republic of Macedonia has seen an increase in the number of institutions that offer higher education as well as an increase in the number of freshman year students enrolling in these institutions. The number of students has increased due to the fact that a large number of the companies in the technological and business sectors are requiring that their staff at least have a University degree.

This paper researched the importance of separate factors of studying for the students in the Republic of Macedonia and the degree of their satisfaction from the administrative, academic and physical capacities and resources, as well as the level of satisfaction from the interpersonal communication and the general surrounding of the Universities

The research showed that there are statistical differences in the level of satisfaction of students from public and private universities from academic activities and services at universities, physical facilities and resources at universities, and interpersonal relationships at universities, with students from private universities demonstrating higher levels of satisfaction in these areas. the concept of student satisfaction will be studied through a prism of consumer satisfaction. The analysis will contain implications of the results and recommendations for further research.