Abstract
In the current economic context, marked by globalization, the concerns regarding the environment protection and the multiplication of harmful effects of the industrial development upon the environment have become particularly urgent. In this period of time the requirements of the society regarding the environment protection and also the ecological criteria for the distribution of goods and services on the market are increasing. In order to favor, this process, at a macroeconomic level, systems of promotion of ecological products by ecological marking have been introduced. From the other point of view, national, regional and international models of environment management are being elaborated, which are meant to keep under control all aspects of environment of the economic agents.