Journal of Danubian Studies and Research, Vol 4, No 2 (2014)

The Role of Media in Social integration within the Danube Region

Yoanna Pankova


Objectives This work analyses the importance of media as a perpetrator, influencing the pace of social integration. The article explores the differentiation in the way various media present events and the power of its influence. Prior Work: Study of Social integration, Approach: Survey among various media and its impact, Results: The results of the research show that the role of media is crucial for the subsequent attitude of citizens of the Danube region. It depends on the minimized or exaggerated impact of various issues, presented by it. The news media, as a global informative actor in shaping citizen`s acquaintance on various topics, is crucial player in the process of integration. Implications: The significance of media`s influence is effecting not only the attitude of citizens but also the tourism development. Value: With the emergence of printing and broadcasting media, their impact on the fulfilment of social unity is constantly emerging. Due to that fact it is necessary to explore the various types of media and their influence.


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