Journal of Danubian Studies and Research, Vol 7, No 2 (2017)
Mass Media and Promoting the Image of Public Administration Authorities
Abstract
The relation between the public administration authorities and the mass-media is formed bya “traffic” of information “flowing” in two ways, being the bridge between the respective organizationand the press, radio or television, respectively. This process works well if there is trust on both sides(the public institution and the mass-media) in the partner they are working with.
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