Journal of Danubian Studies and Research, Vol 8, No 2 (2018)

Intercultural Training in Business and Education: the Case of the Danube Region

Miglena Pencheva, Hristina Sokolova


The goal of this paper is to present practical experience in intercultural training in Bulgariaand to outline the main implications from educational and business training perspectives. The analysisuses Geert Hofstede’s cultural orientations to analyze two cases of training practices in education andbusiness in the Danube Region. The cross-cultural training took place in 2017 - an international projectfor intercultural adult education in Danube countries and a human resource management training in anengineering company. The main research methods are literature review and observation. Results areanalysed using the Geert Hofstede theoretical paradigm. Intercultural training is key for successfulinterpersonal interactions both in mono- and cross-cultural teams. There are recommendations forcross-cultural training design derived from the observation both in business and in education. Theseresults could be used for cross-cultural training and research planning. The recommendations could bein favour of practitioners, business trainers, teachers and researchers with interests in development ofcross-cultural competence. Results of this paper shed light on the main characteristics of interculturaltraining in the Danube Region and could be used as guidance for creating problem-solving practices inbusiness and education, based on cultural values.


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