Acta Universitatis Danubius. Communicatio, Vol 5, No 1 (2011)

Abstract

This paper is an issue in which we all recognize ourselves. Every day we are both providers of services and products on the one hand, and on the other hand, customers and consumers. Nowadays, when every day the global economic crisis affects us all, it is a major challenge for us to know the conditions, opportunities, standards, periods, needs and affinities of customer satisfaction in the purchase of products and services. The study aims at investigating customer satisfaction in domestic cars, since cars have become nowadays a necessity for almost all social categories. The means of transport, whether public or private, in a hectic world and in constant motion, are now part of everyday life, even if sometimes our city infrastructure does not handle the large number of vehicles. Bringing in the country a large number of used cars limiting in some ways the sales of new domestic and foreign cars and has determined the busy traffic and parking in Romania. Assuming that based on the financial strength, the market supply and the ability of sorting the information, the client buys a car to use and that they can maintain, and thus it happens the need to deepen the problem by using the techniques and specific methods of marketing research.