Acta Universitatis Danubius. Communicatio, Vol 6, No 2 (2012)

Abstract

The subject of the Tendencies in the Journalese of the Third Millennium  book belongs to a larger field that used to be known in Romania as the study of MCM (mijloace de comunicare în masă). The Latin-Anglo-American phrase mass media has rather recently imposed itself on the territory of the Romanian language. Given the general importance of the subject of this book, it does not come as a surprise that the author starts precisely with an introductory chapter into the MCM “universe”.