Acta Universitatis Danubius. Communicatio, Vol 9, No 2 (2015)

Abstract

Adapting the economy, so that progress does not damage the environment this is essential for quality of life. Economic development involves structural and qualitative changes in the national economy and people's lives. Both growth as well as economic development have had as a result the disruption and destruction of the earth's natural systems (Brown L, 2011). Green Development, is generally distinguished from sustainable development, considered to be a safe keeping of the envirnoment over economic and cultural contexts (Comşa D, 2011). The overall objective of sustainable development is to find an optimal interaction and compatibility of four systems: economic, human, environmental and technology in a dynamic and flexible operation. The optimal long-term development corresponds to those that can be supported by these four systems. Expressed goals, and solutions identified in this paper under green marketing imperative are: promoting agricultural production mechanisms integrated in EcoAgroCluster, models types based on the maximum use of natural resources and production elements to develop sustainable green agriculture. Promoting educational processes in order to develop and enhance the creation of new sustainable agricultural enterprises integrated in EcoAgroCluster that are orientated  on sustainability and qualitative and quantitative reintegration to ensure the change of generations, in terms of quality and quantity, in foodindustry and agriculture. Goals and solutions for future-to incorporate in activity of EcoAgroCluster:  tools, case studies of best practices derived from agricultural research paradigm shift in order to strengthen and honor the role of  businessmen in agriculture, business entities, cooperatives and other employment entities transformation, distribution and marketing of agricultural production, upgrading and promoting operational cities.