Acta Universitatis Danubius. Communicatio, Vol 10, No 1 (2016)

Abstract

For thousands of years, people have been talking about emotions, from Plato and Aristotle’s theories till Ellis’s cognitive theory. Plato believes that emotions disturb the mind and Kant argues that emotions are diseases of the soul. Darwin integrates them into valuable adaptive behaviors and into evolutionary species, while JP Sartre considers them a way of keeping consciousness awake.

            Emotions constitute a significant component, dynamic-human  energy of the psychic system. It reflects the subjective interrnal experience  through social behavior, how to adapt to objective reality in which man lives. Current Man lives in a dense, predatory media environment, its adaptation to the objective reality is decisively influenced by the proximity media system. Reality of Media is contained in both the cognitive system, and in displaying the emotional and volitional, motivational symptom.

Emotions themselves are processes in which the functions of consciousness are activated. They are the effect of the confrontation between the individual and the actual/presumptive needs of the environment. Emotions are pluritonale and they develop gradually. They are situational and they frequently occur as a result of satisfied or unsatisfied biological needs. Consequently, emotions can be experienced only in the cognitive context.

Thus, we distinguish between provoked, evoked and anticipatory emotions. People are rarely surprised by the course of events. Normally, they try various methods to determine the course of events, without expecting something in particular to happen. Depending on how adequately they predict and how close they are to the reality in progress, they build their optimal scenario for each situation. The affective element is essential (attraction or repulsion, fear or fear of domination, a motivating feeling or a blocking effect).

Perception, representation or thinking is images of the objects. Affective processes reveals the suitability / opposites between the data subject and the external world needs. It reflects the relationship between the individual and ambience events.