Acta Universitatis Danubius. Communicatio, Vol 10, No 2 (2016)

Abstract

This paper shows the way in which the specialist in public relations conducts its activity within the private companies of Galati, identifying its role in organizational management. From the theoretical point of view, the paper focuses on definitions of public relations and analyses the role and functions of public relations in an institution and the management of a company. The case study is based on a qualitative analysis. The data collection was conducted through in-depth interview method applied based on a structured guide.