Acta Universitatis Danubius. Communicatio, Vol 2, No 1 (2008)

Abstract

The performance of an organization depends on how efficiently managers use the elements specific to an organizational culture through the medium of communication. The organizational communication is a combination of conscious and unconscious, rational and irrational or individual and mass human elements, among which there are numerous inter-conditionings which influence the functionality and performances of the organization. The approach based on the organizational culture allows the identification of the human-kind elements within the firm, which have implications upon its activity, ensures some further knowledge, understanding and fundament of decisions and has a major impact upon functionality and performances.